Who we are
The Television Client Sales Team was set up to get closer to clients in order to fully understand the business requirements in this competitive and fragmented marketplace. Our aim is to gain insights and understanding of our clients’ key business objectives. This will allow us to frame a tailored Television solution to help drive our clients business and sales. Dara Meaney heads up the team bringing his agency, sales and RTÉ Television knowledge, experience and expertise to the area along with Georgina Nolan and Ann Delaney as Client Sales Executives. Both Ann and Georgina have previous agency and media sales backgrounds and have an energy and enthusiasm to make our clients campaigns work on RTÉ.
What we do
The Television Client Sales team work closely with the Agency media planners and account teams for insights, goals and position in the market for our mutual Clients. Typically we will get a brief from the Agency or Client directly and match RTÉ Television opportunities with their objectives for their products and brands. This may involve straight forward spot campaigns, sponsorships/enhanced sponsorships, product placements, innovations (e.g. solus breaks) and where recommended, integrated cross platform campaigns. We have a number of research pieces including our award winning Return on Investment Study and innovative Solus Break initiative, which help strengthen our offering to Agencies and Clients.
RTÉ is in a unique position being able to offer opportunities across Television, Radio, Online and Print and in areas such as ‘Apps’, Mobile and Podcasting and Television production. We see ourselves as both a broadcaster and a content provider as this best reflects what we now offer to the market. For cross platform propositions we have a dedicated 360 team to deliver these campaigns.
How we do it
RTÉ Television continues to be the market leader in delivering high coverage, cost efficient campaigns that provide cut through in an ever increasing cluttered advertising marketplace. The RTÉ Television Client Sales Team are here to help deliver opportunities, innovation , value and most importantly return on investment for our clients.
RTÉ Television is constantly innovating. We use our extensive reach and caché with the Irish market to create unique and captivating content for brands. See our reel below for some examples of this from the past year: