I am Commercial Director at RTÉ Television with responsibility for commercial revenue around all programmes on RTÉ TV channels. While TV Advertising remains the main revenue stream, areas such as enhanced Sponsorship, Product Placement and Advertiser Funded Programming are becoming increasingly sought after by agencies and clients.
I joined RTÉ in the last millennium (!) and have spent my entire career in the advertising business. Prior to joining RTÉ as Manager TV Sales way back then, I had been a customer of the RTÉ Sales Department since I began working in my first agency – in the year when many of the current staff of TV Sales weren’t even born!! I worked in a number of agencies most notably DDFH&B and Saatchi and Saatchi where I held the position of Media Director. My last agency role was MD of Zenith Media. I have worked on numerous client accounts over the years, including Kerry Foods, Coca Cola, Bank of Ireland, Murphy Brewery and Procter and Gamble. My interest in TV as a medium stemmed largely from my involvement with such TV supporting clients.
One of the many benefits of being around for a long time is resilience! I (almost!) always manage to retain my sense of humour and tend to have a practical approach to difficult business situations. I believe in the “long game” and hugely value and respect the importance of good relationships. I would like to think that I have quite a few of those at this stage!!