Meet the Team – Welcome
Head of Insights
I am head of insights at RTÉ Television and it is my responsibility to provide insight and analysis of viewers to our content on any platform available to the viewer. 20 years ago it was called analysing data but now I’m part of a whole ‘new’ industry called analytics which is doing what we have always done, analyse data for insights. I am a strategic, analytical, insightful creative thinker which means I use both the left side and right side equally – which means I can pat my head and rub my belly at the same time. If I had to describe myself in one word it would be Nordie.