The Power of Integration

Independent research commissioned by RTÉ, and conducted by Behaviour & Attitudes, has underlined the power of advertising across RTÉ’s television,... Read More

Themed Ad Breaks

‘Proud To Be Irish’ Themed Ad Break on RTÉ Television RTÉ’s latest break innovation offered brands with a... Read More


Assessing Sub-Conscious Desires What is Semiometrie? Semiometrie is a quantitative tool by which we can assess the sub-conscious... Read More

RTÉ Sports Coverage

RTÉ Television commissioned Behaviour & Attitudes to conduct a qualitative study into Irish viewers’ attitudes towards sports coverage... Read More

Live Ad

11850 Live Ad RTÉ broadcast the first ever live commercial in Ireland for 11850 during the Munster v... Read More

Brand Essence

Are all ratings equal? No! A rating in a particular programme can deliver different values to a rating... Read More