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News & UpdatesAll Articles Live GAA ads a ‘sure thing’ for RTÉ

As Official Statistics Partner of the GAA, Sure deodorant is bringing GAA ‘pressure moments’ to life by unlocking in-game and player statistics on TV throughout the 2017 All Ireland Senior Football and Hurling Championships.

IMG_5335RTÉ IMS was responsible for promoting the campaign across RTÉ platforms for Sure’s agency Mindshare, culminating with live Ads at half time breaks of the matches.

The Live TV Ads are created and produced by RTÉ AdLab with a crack team from TV Ops, live from Studio 8. The process is highly collaborative, with special assistance from Scheduling, Presentation and Ad Traffic departments.

Taking a live feed from the official GAA stats analyst in Croke Park, the Ads are produced and aired in real time during the half time Ad Breaks, delivering engaging stats from matches to fans across the country.

“As Statistics Partner of the GAA we’ll innovate more and more to truly enhance the player and fan experience throughout the 2017 championship and beyond. One way we’re doing this is with a new innovative partnership with national broadcaster RTÉ, where we’ll be bringing real-time match stats analysis to screens across the nation.’’ said Peter Hatton, Head of Marketing Personal Care, Unilever Ireland.