Universe Archive

2012

Audience Jan – Apr 2012 May – Aug 2012 Sept 2012 Oct 2012 Nov 2012 Dec 2012
Adults 3405 3392 3500 3486 3337 3328
Adults 15 – 24 499 487 548 546 509 496
Adults 15 – 34 1204 1187 1240 1237 1155 1100
Adults 25 – 44 1353 1353 1364 1375 1306 1279
Adults ABC1 1357 1352 1402 1391 1348 1323
Men 1662 1656 1711 1704 1624 1587
Men 15 – 34 587 580 611 611 564 518
Men ABC1 646 648 674 694 637 621
Women 1742 1736 1788 1781 1713 1741
Women 15 – 34 617 607 629 626 591 582
Women ABC1 711 704 728 697 711 702
Housekeepers 1584 1577 1597 1592 1523 1532
Housekeepers with Kids 541 544 550 555 546 555
Housekeepers ABC1 601 599 610 616 589 579
Children 707 721 713 719 714 718
Adults 18-34* 1047 1016 1057 1063 985 908
Men 18-34* 507 488 521 527 470 410
Women 18-34* 540 528 535 536 516 497

2011

Audience Jan – Apr 2011 May – Aug 2011 Sept – Dec 2011
Adults 3408 3394 3412
Adults 15 – 24 533 519 510
Adults 15 – 34 1250 1227 1220
Adults 25 – 44 1363 1350 1362
Adults ABC1 1393 1386 1368
Men 1668 1657 1663
Men 15 – 34 617 601 594
Men 25 – 44 673 666 665
Men ABC1 668 640 658
Women 1740 1737 1749
Women 15 – 34 633 626 627
Women 25 – 44 692 685 697
Women ABC1 725 747 710
Housekeepers 1593 1591 1586
Housekeepers with Kids 538 534 545
Housekeepers ABC1 622 633 610
Children 679 683 683
Adults 18-34* 1093 1052 1052
Men 18-34* 537 514 504
Women 18-34* 556 538 548

2010, Universes in 000’s

Audience Jan – Apr 2010 May – Aug 2010 Sep – Dec 2010
Adults 3432 3435 3406
Adults 15 – 24 564 562 546
Adults 15 – 34 1311 1301 1268
Adults 25 – 44 1396 1387 1365
Adults ABC1 1420 1422 1387
Men 1673 1680 1665
Men 15 – 34 640 640 622
Men ABC1 669 673 664
Women 1759 1755 1741
Women 15 – 34 671 661 646
Women ABC1 751 749 723
Housekeepers 1580 1586 1589
Housekeepers with Kids 534 543 531
Housekeepers ABC1 653 656 640
Kids 686 691 685
Adults 18-34* 1145 1133 1106
Men 18-34* 556 556 538
Women 18-34* 589 577 568
Source: Nielsen Television Audience MeasurementPlease note the final three audiences, i.e. Adults 18-34, Men 18-34 and Women 18-34are not open for general trading and apply to the alcohol category only

2009, Universes in 000’s

Audience Jan – Apr 2010 May – Aug 2010 Sep – Dec 2010
Adults 3438 3452 3448
Adults 15 – 24 602 590 576
Adults 15 – 34 1352 1345 1329
Adults 25 – 44 1392 1402 1403
Adults ABC1 1415 1424 1426
Men 1698 1696 1690
Men 15 – 34 678 669 657
Men ABC1 682 687 678
Women 1740 1756 1758
Women 15 – 34 674 676 672
Women ABC1 733 737 748
Housekeepers 1549 1580 1592
Housekeepers with Kids 501 540 554
Housekeepers ABC1 638 652 658
Kids 684 683 695
Adults 18-34* 1174 1203 1155
Men 18-34* 590 616 568
Women 18-34* 584 587 587
Source: Nielsen Television Audience MeasurementPlease note the final three audiences, i.e. Adults 18-34, Men 18-34 and Women 18-34are not open for general trading and apply to the alcohol category only

2008, Universes in 000’s

Audience Jan – Apr 2010 May – Aug 2010 Sep – Dec 2010
Adults 3308 3435 3449
Adults 15 – 24 620 622 618
Adults 15 – 34 1313 1369 1375
Adults 25 – 44 1308 1385 1396
Adults ABC1 1357 1408 1418
Men 1639 1700 1708
Men 15 – 34 662 688 693
Men ABC1 661 687 688
Women 1669 1735 1741
Women 15 – 34 651 681 682
Women ABC1 696 721 730
Housekeepers 1495 1523 1540
Housekeepers with Kids 503 521 520
Housekeepers ABC1 613 624 632
Kids 649 670 676
Source: Nielsen Television Audience Measurement