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11850 Live Ad

RTÉ broadcast the first ever live commercial in Ireland for 11850 during the Munster v All Blacks rugby match on 18th November 2008, making Ireland the first country in Europe to broadcast a live cross-media ad.

The 90″ ad aired in an exclusive break during half-time of the match on RTÉ Two, RTÉ.ie, RTÉ Radio 1 LW and RTÉ’s DAB service.

In addition to the audience figures from AGB Nielsen Media Research, RTÉ Television Sales commissioned research with RedC to measure awareness of the live ad and viewer reaction to it.

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