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RTÉ CELEBRATES WORLD TELEVISION DAY WITH ICONIC AD BREAK ‘TAKEOVERS’

Each year, on November 21st, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day.

This year RTÉ, in partnership with the IFI Irish Film Archive and the BAI, will celebrate the enduring power of Television by broadcasting a specially curated selection of iconic Irish Ads from the past five decades.

The special ‘takeover ad breaks’ feature a selection of classic Ads for Aer Lingus, Avonmore, Club Orange, ESB, Irish Rail and Spar – brands that are still at the heart of Irish life in 2017 and which continue to harness the power of TV.

Specially selected, and restored, this will be the first time the Ads have been aired on Television since their original transmission.

The breaks will air on RTÉ One on November 21st, at 18.55 coming out of the RTÉ’s Six One News, and at 21.35 coming out of the Nine News.

Earlier this year the IFI Irish Film Archive, supported by the Broadcasting Authority of Ireland’s Archiving Funding Scheme, has catalogued, digitised, restored and preserved a large collection of 35mm film television advertisements made in the 1960, ‘70s and ‘80s. The Ads provide a unique window into Irish society and consumer habits.

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