RTÉ Media Sales today announced that ŠKODA Ireland is to sponsor Daniel and Majella’s B&B Road Trip when it comes to RTÉ One on March 7 at 8:30pm.
The deal comprises of idents and an online sponsorship across the new six part series, including pre-rolls on all Daniel and Majella’s B&B Road Trip episodes and all catch-ups broadcast on RTÉ Player.
Speaking about the deal, Ruth Kennedy, RTÉ Sponsorship Executive said; “RTÉ are delighted to welcome ŠKODA Ireland on board as sponsors of the brand new series of Daniel and Majella’s B&B Road Trip. This hugely popular series and couple take to the road once again with their tour of Ireland’s bed and breakfasts and unique hospitality, so expect more fun and challenges along the way from the married duo. We believe this reality travel series with a difference is a great fit for ŠKODA Ireland and we look forward to a successful partnership.”
Also speaking about the project, Raymond Leddy, Head of Marketing at ŠKODA Ireland, said: “We’re delighted to be involved with Daniel and Majella’s B&B Road Trip again this year, after the huge success that was Season One. And we now look forward to following Daniel and Majella on their adventure around Ireland on RTÉ One. Last year Daniel and Majella toured Ireland in the rugged ŠKODA Yeti and this year they cruised over 1,600km around Ireland in the spacious and comfortable ŠKODA Superb Combi.”
Filmed in real time, it’s a non-stop adventure following the famous husband and wife as they negotiate the winding roads of Ireland and experience the hidden treasures that only locals know best!